Our story

Hi, we're Alice & Nora. We're so glad you're here.

We're two sisters who've spent the last ten years building something we're really proud of. A boutique that feels personal, thoughtful, and true to who we are.

How It All Started

Ten years ago, we were sitting around talking about the kind of clothes we were always searching for. Pieces that felt elegant but weren't fussy. Sweaters you could wear to brunch or to a meeting. Things that lasted more than a season.

We couldn't find exactly what we wanted, so we decided to create it ourselves.

What started as a small idea grew into Hazel & Clara. A place where women could find beautiful, timeless pieces that worked with their real lives.

What We Stand For

For us, it's never been about chasing trends or flooding the market with options. It's about doing a few things really well.

We care about quality. About how fabric feels against your skin. About whether a silhouette is flattering on different body types. About creating pieces you'll still love three years from now.

Every collection we curate is chosen with care. We think about the women who'll wear these pieces, about how they'll fit into your closet, your mornings getting dressed, your favorite moments.

What Keeps Us Going

Honestly? It's you.

The messages you send. The photos you share. Hearing that one of our pieces became your go-to, or that you felt confident in something for the first time in a while. Those moments remind us why we started this in the first place.

Building Alice & Nora has connected us with so many incredible women. That community means everything to us.

Looking Ahead

As we celebrate ten years, we're still the same two sisters, still obsessing over details, still choosing every piece ourselves.

We'll keep creating a space for women who appreciate clothing that's beautiful, well-made, and effortlessly elegant. Simple things, done right 🤍

Thank you for being part of our journey.

With love,
Alice & Nora